Art Direction

Branding

Web Design

Logo Design

99 and under was designed as a reimagining of the 99 cent store for the modern age.  It's based around a daily deal platform with highlighted items and packages.  
The design was created around the concept of a bargain bin and the urge to dig through to find better deals the deeper you went.

The logo was designed to reflect cheapness and savings while still appealing to a young cool demographic.